While small businesses can use a general accountant, there is so much more value to be found in a specialized accountant—one who works in a specific niche or niches.

Specialized accountants learn the systems, processes, and languages of certain fields of business and therefore have more wisdom and expertise with which to advise businesses in that particular niche. Choosing a niche, however, can be the difficult part. Deciding on a niche, your purpose, and your reasoning for choosing that niche can be overwhelming.

In this webinar, we will uncover four different strategies you can use to narrow into a niche, show you how to optimize your marketing with regards to that niche, and outline different considerations to hone in on when becoming a specialized accountant.
 
Learning Objectives:

• List key strategies for narrowing into a niche


• Determine where to start when it comes to marketing to your niche


• Identify specific needs or KPIs for your niche